Some history

In all probability, since 1400 BC Roman and Greek athletes were used to dress costumes as much similar as the modern bikinis (This is well shown on frescos and findings of that historic period).

However, proper bathing suits (swimsuits) finalized to recreation and water sport activities, date back to the end of XIX century. Of course, speaking about women swimwear, they were one-piece swimsuits aimed to hide any sinuous, female shape.

On the contrary, modern bikini swimsuits, were created and introduced in the market by the Parisian engineer Lous Reard ( the word bikini derives from an atoll of the Marshall Islands).

Naturally this innovation on women’s swimwear outfit -with naked gluteus and belly-, provoked clamour and diffidence in United States, where only in the 50’s was definitely accepted and introduced in the market.

Italian manufacturing of women’s swimwear

Nowadays, after years of experience and style, the Italian production of bathing suits covers a big part of the business representing research, offer and purchasing volumes of swimwear.

This is probably due to the great tradition, as well as in the sector of summer swimsuit fashion, also in the manufacturing development of the fashion clothing industry able to offer a trend and define fashion on a planetary level.
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ThePinkSlip offers the best of the best in trendy and sophisticated merchandise with great brand names like Cosabella, Hanky Panky and On Gossamer.

The Pink Slip was born out of a genuine love and passion for fine lingerie and comfortable loungewear. This love and passion grew into a successful business beginning with the first Pink Slip store opening in the heart of New York City, Grand Central Station, in 1999.

Convenience is the niche that The Pink Slip first captured, offering busy travelers access to intimate gifts and forgotten “must have” items. Within months, The Pink Slip became “the” place to shop by the savviest and most discernable of shoppers-New Yorkers. Backed by industry recognition and a reputation for quality, selection and price, The Pink Slip sought to expand and share its unique approach to convenience and overall shopping experience-to those outside of New York.

You may be passing through a terminal on a layover in one of many airports and notice your favorite lingerie store right in front of you. Perhaps you prefer to shop from the comfort of your own home, either way, we at the Pink Slip want to ensure that you always have access to those all too important “must have” or “just want to have them” items.

With decades of experience and large merchandiser buying power, The Pink Slip is able to offer customers the widest selection of brand name intimate apparel, loungewear and accessories at the best prices. So, whether you’re a busy traveler, enjoy the occasional vacation, prefer cotton over lace, need advice about what to wear or how to wear it-we’re here for you.
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I am packing my bags for a trip to Costa Rica and realize that all of my bikinis… well, they just don’t look good on me. So I do what any thirty something would do, I go to online to begin my search for the perfect bikini. There is no doubt that there are a lot of companies out there so I began plucking through the list. In my search I came across an interesting company that was founded by a Brazilian woman who was going to college in the States and was frustrated by the bikini she was seeing. So she did what any frustrated woman would do- she started her own bikini company and is now in charge of one of the fastest growing micro and Brazilian bikini companies on the internet. I recently sat down with Ana, the founder of Look Swimwear, in a coffee shop in Miami Beach to find out more about her, Look Swimwear and the search for the perfect bikini…

Thank you Ana for agreeing to take some time out of your busy schedule- can I ask you to tell us more about why you started Look Swimwear in the first place?

Ana: “[laughs] Yeah, I was I guess not unlike most woman in that I was always frustrated when it came time to go on a trip or head to the beach- I would get into this “bikini panic” because it was impossible to find a bikini that not everyone had, was cute, sexy- really the perfect bikini. I was not used to this feeling at all, I grew up in Brazil and down there the beach and bikinis are really part of the culture. Brazilians love to show off and spend time with their friends and family on the beach. So long story short, I was always around the environment and definitely interested in swimwear fashion and bikinis so this frustration got the best of me- I started Look Swimwear.”

I have heard you often reference the “perfect bikini”- can you tell me more about what you mean by that?

Ana:” Well the perfect bikini is really one that has everything that all of us women look for. It has to be well made with high quality Lycras, fashionable, unique enough so that every lady on the beach is not wearing it and most importantly has to reflect who you are. Bikinis and fashion go hand in hand and are really an extension of our personalities so the perfect bikini pulls in all of these components into a small package… [laughter]”

Small for sure… For our readers who aren’t familiar with your bikini lines how do you describe them?

Ana:” I think the best way to describe them is that all of our bikinis are small, sexy, stylish and fun. We market ourselves as a purveyor of micro and Brazilian bikinis and that is in my mind exactly what we are. Anyone can sell bikinis but Look Swimwear is a purveyor because we take so much pride in our design, workmanship, materials we use and service- and we do not take this commitment lightly either. I am always talking to our customers to make sure that we are exceeding their expectations from beginning to end. I think that is one of the things that make us so successful. Consumers these days are very demanding and high expectations. But, they also are loyal to the companies that they trust and serve them well so I guess our huge growth is a vote from our customer base really.”

Look Swimwear is now one of the fastest growing micro bikini companies, what plans do you have for the coming season?
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Some information

In English and New Zealand and some zones of Australian English, bikini are usually called togs.

Some history: In all probability, since 1400 BC Roman and Greek athletes were used to dress costumes as much similar as the modern bikinis (This is well shown on frescos and findings of that historic period).

This term is less common in other parts of the Commonwealth where it can also refer to clothes in general.

However, proper bathing suits (swimsuits) finalized to recreation and water sport activities, date back to the end of XIX century. Of course, speaking about women swimwear, they were one-piece swimsuits aimed to hide any sinuous, female shape.

Swimsuits can be skin-tight or loosely fitting and range from garments designed to preserve as much modesty as possible to garments designed to reveal as much of the body as possible without actual nudity.

On the contrary, modern bikini swimsuits, were created and introduced in the market by the Parisian engineer Lous Reard ( the word bikini derives from an atoll of the Marshall Islands).

They are often lined with a fabric that prevents them from becoming transparent when wet.

Naturally this innovation on women’s swimwear outfit -with naked gluteus and belly-, provoked clamour and diffidence in United States, where only in the 50’s was definitely accepted and introduced in the market.
Read the rest of this entry »